Personal Statement On Identity And Personality - 1491 Words

Identity is very significant in one’s life. Every person in this life goes through a phase of self-assessment that involves trying to identify the different elements that compose one’s identity and personality, which can be perceived as an ultimate personal quest to answer the question â€Å"who am I?† Many cultures have rituals that provide the foundation for self-development of the individual and provide a pathway that guides the individual to the answers he or she is looking for. Since my birth, I belong to certain Community or Social Groups which can influence my identity and personality. The first was my nationality and family. I have been born in India and I belong to Hindu Culture and Religion group. I had been given my name â€Å"Harshit† by my aunt which means â€Å"One who gives happiness or Joyful or Happy†. I represent my Identity by showing my group which I belong to and how the group affects my personality. When I came to the United St ates for my further undergraduate studies, I joined classes, sports clubs and university clubs. These activities were part of my college curriculum. Overall, now I belong to multiple Social Groups such as my family, my classes, Hindu culture and religion, universities clubs, community groups and sports club. Within these groups, I have acquired good knowledge and have completely changed my conduct, how to get involved in social life and how to communicate effectively and fluently in English. The First and most significant group in my life is myShow MoreRelatedThe Results Support The Hypothesis That People From Individualistic Cultures857 Words   |  4 Pagestheir personality. They are also less influenced by situational and social factors so they are more consistent in showing their personality traits whereas individuals in collectivistic cultures may tailor themselves to their environment. They would rather blend in with the crowd rather than stand out so they have less of a desire to show their personality traits. The hypothesis that trait consistency would be a better predictor of adjustment for individualistic cultures while personality coherenceRead MoreDifferent Perspectives On Dissociative Identity Disorder1710 Words   |  7 Pageslife, sometimes even leading to Dissociative Identity Disorder. Even though Dissociative Identity Disorder has a place in The Diagnostic and Statistical Manual of Mental Disorders, the legitimacy of the psychiatric disorder is still a very much a controversial issue. In these two articles, â€Å"Multiple Personality -- Is It Mental Disorder, Myth, or Metaphor?† published in the Huffington Post website by Frances(2014) and Dimensions of â€Å"Multiple Personality Disorder† by Murray(1994) published by the ProQuestRead MoreIdentity and the Way Individuals Shape Their Identities for Themselves1341 Words   |  6 PagesIdentity and the Way Individuals Shape Their Identities for Themselves One of the central issues of psychology is identity and the way individuals shape their identities for themselves. People live in different regions all around the globe and are consequently exposed to a distinct type of culture, religion, education, family values and media. These influences instill certain rigid values in people from birth, which configures their self-concept and the way they perceive other individualsRead MorePersonal Identity : The Vehicle Of Consciousness1384 Words   |  6 PagesIntroduction I will be arguing that the essential component of personal identity is the not the vehicle of consciousness, but rather the collection of experiences, personality traits, and ethical beliefs, individual hold. I will show that though the vehicle of consciousness may be a substantial visual and sentimental sense of the self, it is not as necessary experiences and personality traits to the extent of personal identity being present and maintained through space and time. Who am I? IndividualsRead MoreThe Body, Soul, And Brain1426 Words   |  6 PagesWhen it comes to personal identity and survival of the self, it is difficult to say what defines a person throughout time. The three arguments are for the body, soul, and brain. These theories argue that each respective component of a person, must remain the same throughout time in order for a person to be unchanged. The brain theory is more plausible than its counterparts. To prove this, first, I will describe the soul and body theories, which I oppose, and then present an argument based on theRead MoreHow Personal Branding And Maintenance Of One Is Crucial For The Development And Success Of Future Careers1615 Words   |  7 PagesThis study focuses on the various aspects of personal branding and how the development and maintenance of one is crucial for the development and success of future careers. With today’s tough and competitive job market, jobseekers are struggling to stand out from their peers and are used to being passed over and forgotten about by potential employers. Developing a personal brand ensures that individuals are not left behind and that they develop the competitive advantage that positions them for theRead MoreJohn Locke And Personal Identity1224 Words   |  5 PagesJohn Locke states that personal identity is a matter of physiological continuity that is based on the consciousness of a person rather than the individual’s body. Personal identity is constituted by memory connections; specifically the depiction of autobiographical memory connections that result in constituting personal identity. John Locke states that a person’s personality and psychology can be transferred to another body and that individual can still stay the same person because the consciousnessRead MoreSocial Networking Sites Among People1130 Words   |  5 Pagesupload pictures, share thoughts, etc. leads to addiction. The massive growth in use of these sites has generated con cern among some parents, educational officials, and political leaders with the potential risks posed on young people in the time when personal information is made available at such public platform. 3.0 Discussion Addiction towards social networking sites has been noticed at a larger level among individual, major attention is been given to Facebook as it has become most popular amongRead MoreThe Strange Case Of Dr. Jekyll And Mr. Hyde1186 Words   |  5 Pageslives. Wilde disagreed with Stevenson and believed that the second persona can be safe, and not affect anyone else. Brontë used her story to shed light on the secret desires of women by producing characters with dual identities. These dual identity characters consisted of a personality embodying how women want to act, and the other one represented how women were expected to act. In principle, all of these authors agreed on the basic concepts of dualism, however, they all had separate ideas of theirRead MoreBody Image And Self Image818 Words   |  4 Pagesclothing helps in building the self-image. PERSONALITY One’s personality is made up of one’s thought, feelings and behavior. They are influenced by in-born traits, experience and external factors. One’s personality is unique. Apparel is a tool to express one’s personality to others. Some examples of clothing selection under influence of different personalities are as follows: ï‚ § Natural personalities usually prefer relaxed-style clothing ï‚ § Classic personalities usually prefer elegant, well-fitted, tailored

African Americans in World War Ii - 997 Words

For many African Americans, the war offered an opportunity to get out of the cycle of crushing rural poverty. Black joined the military in large numbers, escaping a decade of Depression and tenant farming in the South and Midwest. Yet, like the rest of America in the 1940s, the armed forces were segregated. The Army accepted black enlistees but created separate black infantry regiments and assigned white commanders to them. Of the more than 2.5 million African Americans who registered for the draft in WWII, about 900,000 served in the Army. But about only 50,000 African Americans were allowed to serve in combat. African-American soldiers and civilians fought a two-front battle during World War II. There was the enemy overseas, and also†¦show more content†¦For at least one serviceman from Wichita, Kansas, the irony of being asked to die for a country that denied him basic civil rights was too much. James Thompson wrote to the Pittsburg Courier, and asked â€Å"Should I sacrifice to live ‘half American?† The newspaper responded by calling for a â€Å"Double V† campaign. The campaign borrowed on the well-known two-finger â€Å"V for Victory† salute from Winston Churchill. The paper proclaimed that blacks should work for the victory of democracy both at home and abroad. The Double V campaign caught on. Civil rights leaders such as A. Philip Randolph saw the unique situation created by World War II and the acute need for workers as an opportunity to demand equality. In 1941 Randolph threatened President Roosevelt with a 100,000-person march on Washington, D.C., to protest job discrimination. In response, Roosevelt issued Executive Order 8802, prohibiting discrimination in defense jobs or the government. On the home front, the U.S. government desperately needed workers to fill newly created defense jobs and factory positions left open by soldiers who had left to fight. More than two million African Americans went to work for defense plants, and another two million joined the federal civil service. As these new opportunities drew more and more African Americans into cities, they opened the way for economic mobility. As the war dragged on, it affected American society at nearly every level. It shook upShow MoreRelatedAfrican Americans During World War II921 Words   |  4 Pages442nd Infantry Throughout American history many minority groups have experienced discrimination. One of these groups was the Japanese-Americans, especially during World War II. In this essay, I will be focusing on a segregated Japanese-American combat unit known as the 442nd Infantry to highlight the discrimination suffered by Japanese-American soldiers. After the Japanese bombed Pearl Harbor in 1941, The United States declared war against Japan and joined the Second World War. In 1942 President RooseveltRead MoreThe Influence Of African Americans Into World War II712 Words   |  3 Pagesthe entrance of America into World War 2 display different emotions and all these to different degrees. Even so, the presence of urgency, anger and fear are abundantly common clear in the words of Americans after entering this war. Not to any less degree of importance was the common expression of respect for president Roosevelt among the interviewed Americans. One of the most expressed feelings of the interviewees was urgency. For some it was a determination for the war to be over with even thoughRead MoreEssay on African Americans During the Post World War II Era1824 Words   |  8 Pagespost World War II era, many African Americans had began to become a more urbanized center of population, around 1970. (Inmotionaame, pg. 1) The regular population included about 70 percent of just the natural population to live in more urbanized cities. (Inmotionaame, pg. 1) Soon African Americans dominated, having 80 percent of their community to live and take the same benefits in more urbanized centers of the Unites States. (Inmotionaame, pg. 2) Only about 53 percent of African Americans and othersRead MoreThe Fight For Freedom For Equality947 Words   |  4 Pages2015 American History The Fight For Freedom, The Fight For Equality Throughout American History African Americans have been the victims of racial oppression and exploitation. Despite the racial inequality and unjust treatment cursed upon them, African Americans still stood up for their country in times of need. World War II in particular helped pave the way for African Americans to finally begin being recognized as people of equal value, of equal social status and establish post war integrationRead MoreWas World War II A Good War? Essay1517 Words   |  7 PagesWar is often a time of bloody battles and numerous casualties; on both sides of the playing field. World War II was one of the bloodiest wars in history; it not only involved the mass genocide of a specific group of people, but it also brought on major changes in America. As a result of the war, many opportunities would open up for women in the work force. When the men were off fighting the war, there was a need for employees to take over the jobs that the men had to do. The emergence of wome n inRead MoreFighting A War At Home And Abroad1643 Words   |  7 Pages FIGHTING A WAR AT HOME AND ABROAD OSCAR AGUILAR CYPRESS COLLEGE PROFESSOR JOSE M. ZAMORA May 12, 2015 Introduction World War II was a pivotal moment in U.S history for men and women of all colors. Years of hatred and violence were now going to be over looked by racial groups in order to fight against an overseas enemy. Racial groups contributed to the war effort despite having their civil rights violated, oppressed and even removed. Segregation during this period of war was very muchRead MoreTeam America: World Police1682 Words   |  7 PagesIn the aftermath of World War II, every nation of the world emerged mentally and, in some cases, physically altered. The physical affects of the Second World War spanning from Pearl Harbor to the battleground that made up most of Western Europe to Nagasaki and Hiroshima are visual pictures engrained in the minds of all, past and present, but the American ideology that these destructive images helped to give rise to would directly shape American domestic and foreign policy for approximately the nextRead MoreThe Civil Rights Movement During World War II955 Words   |  4 PagesDuring World War II, America as a nation faced many challenges both at home and abroad. Some of these challenges at home included Strikes and protests in war production factories, which was due to increasing differences between the government and employers, with the workers/labor unions. Another was the Civil rights movement for African-Americans, which advocated for equal rights for all Americans, when African Americans joined the war efforts by both joining the military and working in the war factoriesRead MoreThe Impact of World War II on the United States674 Words   |  3 Pages World War II had an extensive impact of the United States. In spite of all the battles being fought off America mainland, the war affected all aspects of American life back home. World War II may be known as the worst war in history, but a lot of good came out of it. If it was not for World War II many economic changes, social changes, and political changes may have never happen ed. Prior to WWII the economy was in bad shape. The U.S. was in a depression. Unemployment was at twenty five percentRead MoreLife On The Home Front During World War II1717 Words   |  7 PagesMahmudul Rapi 841 Life on the Home Front During World War II During the 1930s. the United States faced one of the greatest economic depressions in history, known as the Great Depression. Since many people essentially manipulated the stock market to their advantage, they eventually got richer. However, on October 29,1929, the stock market crashed since so many people wanted to sell their stocks but so few people wanted to buy these products, which caused prices to collapse. This led up to issues

Designing Operational Technology with Security

Question: Discuss about the Designing Operational Technology with Security. Answer: Introduction: The virtue should be given on keeping the higher focus in accordance with the security issues in IT sector environment. There is hundreds of hacker available who keep the eye on the confidential information to hack by making use of number of hacking tools (Lujan, 2011). It is necessity to think wider for securing the data and information from hacking and being misused by unauthorized persons. If the new virus arises in the environment and the internet generate the signal of contamination then necessary action should be taken in a direction of overcoming the virus attack. This can be done by the application of specific patch; specific port should be added to the firewall, and the addition of unique signature to the IDS devices. The violation of the information can be overcome by following three fundamental rules which are categorised as confidentiality, integrity, and availability of the data (Resnik, 2015). The higher focus should be given on developing the tactics correspondent to the arrival of viruses in daily working environment information technology. When we focus on security concern of information technology sector then we will be able to overcome the two common problems which are discussed below: It is hard to be aware unique security measures correspondent to every vulnerability which comes into existence. When we think about the vulnerabilities security issues we are only be able to overcome of the issues but not make ourselves proactively ready for the occurrence of vulnerability in any manner. In the present time of technological changes it has been observed that security is the peak step to be taken. The IT security focuses on protecting the nature and sensitivity associated with securing the data and information. From the survey and the research it has been seen that zoning is the key process which can be used for making security decision. This process involves defining of the subjects and objects which requires security. Each area should be highly focused separately to determine the risk and vulnerabilities attached with the component and the required a action can be taken. In the environment of technological changing environment, the requirement arises to pick the appropriate data from the pool of information, timely access, and analysis of independent open source intelligence are the necessary security awareness situation to fight against the emerging threats of security. The question which comes forward is that how we can make ourselves proactively ready for the occurrence of the vulnerability (Bresler, 2010). What action we can take against the arrival of the uncertain vulnerabilities. From the research of these questions we come across various practises and tools which help us to compete with the arising vulnerability. Thinking in zones, security in layering, creation of chokepoints, fundamentals of relational security, fundamentals of secret less security, practice of dividing responsibility, and lastly the failing of security are some of the best practices which can be applied to remain proactive and overcome the situation of occurrence of the vulnerability. It has been observed that the business operations and risk manager treated IT security as an art because they think that data should have to be collected to take the corrective action in taking the right judgement on the occurrence of the risk. The meaning of the term science to the expert is quantitative measure of the risk and capability of decision making (Miller, 2012). The IT security is the fundamental phenomenon which deals with management of risk associated with the project. From the survey and the research it has been concluded that 58% of the high professional treated IT security as a form of Science, 48% of the high professional treated IT security as a form of both Science and art and 57% of the high professional (Buhalis, 2012) treated IT security as a form of Art. The diversification has been seen in the opinion in relation with this question that IT security is an art or science. The result of the survey is analysed by dividing the opinion of the professionals in five different modules which are categorised as security management based on risk maturity and governance plans, metrics used for measuring the value of security of risk, development of key metrics for the evaluation of risk based security, controls provided on risk based security, and Communication, collaboration and development of culture in association with risk based security. In the survey it has been observed that the term art is means to the high professional is analysis of the ris k and capability of decision making in overcoming the risk. It has been observed that the business operations and risk manager treated IT security as an art because they think that data should have to be collected to take the corrective action in taking the right judgement on the occurrence of the risk. The meaning of the term science to the expert is quantitative measure of the risk and capability of decision making (Miller, 2012). The IT security is the fundamental phenomenon which deals with management of risk associated with the project. The measures used for IT security helps in reduction of risk, reduction in cost, and others. The human behaviour plays a major role in the management of IT security because every individual have different alternative to tackle the situation of risk occurred within the project. The good IT security is the degree of tackling with the situation. The concern with establishing IT security within the organization focuses on correct judgement on the al ternatives proposed, no impact of change in human behaviour, evaluation of the decision, and security of the data associated with the project. Risks are the major part of the project to handle for the success of the project. The IT security focuses on protecting the nature and sensitivity associated with securing the data and information. The potential harm to the data and information may result in the failure of the project in the near future. The myths and rumours have been seen that security of data and other credential of IT sector is the technology. In preparing the company to mitigate the risk the development of policy is quite necessary because the process of managing the risk is accompanied with number of choices and trade-offs. The process of mitigating the risk involves the participation of people because people play a major role and component of risk management equation (Robert, 2010). The major components which come forward in managing the risk are the human behaviour to control. From the above discussion it can be observed that IT security is an art of managing itself against the risk associated with the project. Fear and security of information are the interrelated terms which are treated together (Hadson, 2008). The positive effect of fear factors helps the manager to look forth to overcome the security issues raised in the initial stage of the project completion. The fear factors associated with the security of information are unauthorized accessing of the information, disclosure and disruption of the information, modification of the information, and others. The specialist of IT security focuses on making their project secure from the malicious attacks and others. It has been observed that the area of information security is growing at the faster rate. Regulation and certification are provided to the IT security. From the survey and research it has been concluded that the IT security issues are given importance in relation with increment seen in securing the data and information, professionals are hired for securing the information of technology from uncertain and unknown risk occurred inside the organization which may play the role of hindrance in the success of the project. It is a key to step to overcome the risk in the initial stage of the project so that the project is completed successfully. There are several factors responsible for the implementation of tactics used for the securing the information and data in relation with IT sector which are described below: Vital role to test the features of the product The product should meet the requirement of the organization which are clearly mentioned in the scope of work Personnel attrition should be focused The importance should be given on the changing nature of the human behaviour The problem of rework arises due to the poor implementation of inefficient security program. The cost may be raised There may be the lack of integration of the new product with the existing environment Failure of the product when it does not matches with the requirement, delivery on time, quality standards Logical conclusion should be drawn to overcome the proposed fear and risk associated with the project (Brown, 2013). The violation of the information can be overcome by following three fundamental rules which are categorised as confidentiality, integrity, and availability of the data. Conclusion: The factors which are commonly associated with the security of information are the attack of viruses, worms, phishing, and Trojan. Identity theft is the other major concern of IT security. It is a key to step to overcome the risk in the initial stage of the project so that the project is completed successfully. Fear and security of information are the interrelated terms which are treated together. In the present time of technological changes it has been observed that security is the peak step to be taken Brown, 2013). The decision to overcome the fear associated with the information security should be taken by using the knowledge and experience. The fear factor can be combatted by making use of security mind. References: Lujan, G. (2011).A psychological perspective on vulnerability in the fear of cyber crime(1st ed.). Retrieved from https://eprints.lse.ac.uk/21534/1/A_psychological_perspective_on_vulnerability_in_the_fear_of_crime_(LSERO_version).pdf Resnik, D. (2015).States need to plan with security in mind on every IT project.(1st ed.). Retrieved from https://www.statetechmagazine.com/article/2016/03/states-need-plan-security-mind-every-it-project Bresler, L. (2010). Designing operational Technology with security in mind(1st ed.). Retrieved from https://www.cyberark.com/designing-operational-technology-security-mind/ Buhalis, A. (2012). A computer security is not a science(1st ed.). Retrieved from https://www.cis.upenn.edu/~stevez/papers/GGKS03.pdf Miller, N. (2012).The art and science of security research(1st ed.). Retrieved from https://www.defcon.org/images/defcon-19/dc-19-presentations/Conti/DEFCON-19-Conti-Security-Research.pdf Robert, P. (2010).Information security Art or science?(1st ed.). Retrieved from https://prezi.com/byr_dqsuidef/information-security-art-or-science/ Hadson, I. (2008).Fear factor perception of safety in south africa(1st ed.). Retrieved from https://www.google.co.in/url?sa=trct=jq=it%20security%20fear%20factor%20research%20paper%20pdfsource=webcd=1cad=rjauact=8ved=0ahUKEwjf7o_ypNXQAhXBN48KHTNoBlMQFggaMAAurl=https://www.hsrcpress.ac.za/downloadpdf.php Martin, T. (2014).Computing security issues and research challenges(1st ed.). Retrieved from https://www.ijcsits.org/papers/Vol1no22011/13vol1no2.pdf Brown, G. (2013).A overview and study of security issues and challenges(1st ed.). Retrieved from https://www.ijarcsse.com/docs/papers/9_September2012/Volume_2_issue_9/V2I900174.pdf

Marketing Plan Cocacola Vietnam free essay sample

It consists of examining market research, auditing situation analysis and carefully scrutinizing the soft drink industry and possibilities for Coca Cola in the market. We have carefully analyzed the internal and external business environments and critically examined the industry in general, considering all external threats and opportunities. 2. Introduction In  1886,  Coca-Cola  was first  introduced  to the public, which  attracted  the attention  of most people  who enjoy the  colorful and unique beverage. Today, the  name Coca-Cola  soft drinks  is regarded as  a symbol  of America,  not  just in America but almost  200  countries around the world. Demographic analysis Vietnams population is currently around 86 million people, an average annual increase of 947 thousand people. Vietnam is a country of many races: there are 54 ethnic groups, in which the Vietnamese are the most numerous. The Vietnamese account for about 86% of the population throughout the country and people live in the delta, while most other ethnic group living mainly in midland areas and mountainous areas. We will write a custom essay sample on Marketing Plan Cocacola Vietnam or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Results from a sample  survey figures showed today, Vietnam is in a period of demographic bonus, the period that the population of working age more than twice that age groups population depends. However, our country also began to enter the period of aging. In addition to the youth market factors, consumer incomes in urban Vietnam have increased significantly in recent years. In a certain extent, this will continue to affect consumer habits and lifestyles of the people of Vietnam. Large population and increasing every year, the population concentrated in the plains, and large cities, so this area is the primary market. Population structure of gold will bring opportunities for companies in the industry have been the source of child labor, skilled. 2. SWOT Analysis: Coca-Cola contains caffeine and caramel which can adverse effects on the teeth (if prolonged) which is an issue for health care. It also has got sugar by which continuous drinking of Coca-Cola may cause health problems. Being addicted to Coca-Cola also is a health problem, because drinking of Coca-Cola daily has an effect on your body after few years. . c) Opportunities: Brand recognition is an important factor in affecting Cokes competitive position. Coca-Colas brand name is known well throughout 94% of the world today. The main concern of Coca Cola Marketing Strategies has been just to improvise its system and make it even more recognizable. The bottling system of Coca Cola allows the company to take advantage of its growth opportunities. d)Threats: The main threat is Price. A small increase in price, let’s say just 1 rupee will have a drastic effect on sales. Only because people will go for the next available substitute i. e. Pepsi so price change is a major factor in affecting Sales of coca cola and in marginal profits. Coca Cola can face major losses if it goes for a sudden increase or decrease in price. 4. Market objectives Cocacola_tap maker the worlds largest fresh water it has been successful in many countries around the world so as to penetrate into Vietnam market cocacola has chosen a strategy to serve the entire market. Initially, cocacola focus on market segments that demand characteristics and population density have higher rates. In the period of market access in Vietnam based coacola respectively north (Hanoi), central Da Nang), south (Ho Chi Minh) and gradually expand to the neighboring city. After having studied the Vietnam market, cocacola identified these cities that are capable of very high consumption of their products Overall beverage market in Vietnam is considered high potential. So, that Coca Cola has begun to penetrate from 1960, and until December 2 / 1994 shall continue to come back (after the embargo on American trade. ) Estimated market will continue to grow significantly  in the coming years (2012 will increase 46% over 2007). Coca Cola assessment Vietnam will grow dramatically in the next 10 years, maybe the top 25 markets most of its potential. So make coacacola market segments primarily by geography (focus on large cities where the population density and high frequency of use) and demographic (primarily youth-type objects  demand for high). It is also a target market of cocacola. Coca-Cola only works in the field of beverages, including drinking water, drinking alcohol and carbonated drinks. The company has created a lot of drinks with flavor, different models to meet the diverse needs of customers, such as low gas Coke, Sprite, Fanta, Coke and Vanilla flavor, Coke, juice,. In recent years, the company has research and development constantly adding new products to serve consumers Vietnam Joy as bottled water, energy drink Samurai, Sunfill fruit pulp, and add more flavor  new position for the traditional products to meet the tastes and the tastes of Vietnam as Fanta Lemon, Fanta Strawberry, Lemon Soda, etc. Coca-Cola Company continues to do long-term commitment in Vietnam and innovation to meet the increasing demand in the beverage market dynamics and potential in Vietnam 5. Price strategy Cocacola product price is based on buyer perceptions of value. They see the buyers perception of value rather than the sellers cost which is an important basis for pricing. They use the cost factor prices in the marketing mix to build perceived value in the minds of buyers. Rates are set also based on the perceived value. Cocacola pricing has strategy of market penetration: unlike the high pricing strategy to refine market strategy, business valuation cocacola new products to the relatively low market penetration, in the hope that will attract  a large number of customers and gain a large market share. Discount pricing: most enterprises cocacola will adjust its prices to commercial customers who prepay, buying large quantities of cash payment discount. In other words, a discount is given to customers who buy products in bulk. The price of the product regardless of the form: according to models and the product of Cocacola items are priced differently, but the rate of stocking differs. Price may depend on product category: cocacola enterprises often produce many types of products and goods. They vary in brand, form, size, and signal power so that they are priced at different scales. Currently, the price of Coke products in the market is higher than that of same products, respectively, but the difference in price is not high. 6. Distribution The  products  Coca-Cola  are produced in  three  bottling plants  located in  Ho  Chi Minh  City, Hanoi  and Danang. In 2001,  Vietnam government  agreed to allow  three  bottling plants  merged  under  the centralized management  structure,  in which  the  Coca-Colabottling plants were built  in Vietnam . Two  bottling plants  in Hanoi and  Da  Nang  are operating  as  two branches  of  Coca-Cola  Company  in northern and in middle part of Vietnam. With  three  manufacturing plants  in the  north, central and south  enabling  companies  to expand  the distribution network  in the  area,  to provide adequate  product  for  the  subsidiaries  in  this area. For  beverage products,  the distribution  is important,  the  Pepsi  on  the Vietnamese owns more than  Coca  distributors, so  Coca  continues to  expand  distribution network through  cafes, restaurant,  and  attract  dealers  by increasing  the  support of  agents  such as accompanying gifts ,  decorating  shop  support,  financial support†¦ 7. Advertising One of the secrets for the success of Coca-cola is advertising activities. Everyone knows that the quality and taste of Coca-Cola has not changed for more than 100 years. However, they take advantage of advertising activities, marketing to build a popular brand. Coca-Cola is one of the few companies spend an amount equivalent to the cost of production to polish brand right from the start. In addition, the confidence of the Coca-cola is what makes the brand today, which is expressed in their advertising slogans. The motto such as The great national temperance beverage (1906), 6 million a day (1925), The only thing like Coca-Cola is Coca-Cola itself (1942), What you want is a Coke (1952)  Coke is it (1982) and Always Coca-Cola (1993) have demonstrated ambition and confidence of the brand. Coca Cola has always invested in the advertising strategies of its products. At the retail stores and in supermarkets, Coca Cola products are always eye-catching. To obtain this privilege, Coca Cola has to pay a huge amount of money. They always take an active priority for advertising their products to people through television, newspapers, activities and games. According to media companies and market research TNS Vietnam, Coca-Cola in Vietnam has spent about U. S. $ 1. 5 million for product advertisements on television and in newspapers in 2008. The advertising of Coca really attracts the attention of people with unique ideas, creativity. New commercials of Coca came up with Mr BRRRRRRRrrrr, the Happiness Factory and most recently with ad ideas on how to celebrate the victory of the famous football star with the official song of World Cup 2010. 8. Promotion For the success of Coca-cola on the Vietnam market today, these marketers have taken advantages of communication tools. Understanding the psychology of consumers, Coca-cola is aware that promotional activities are one of the best tools to promote the image of the product to consumers. Coca-Cola Company has recently launch promotions across the country for young dynamic â€Å"Flip Win.   The difference of this program with other promotions is that they consider group rather than an individual. This spirit is reflected from a winning formula: pair of cans to bottle caps or rings to win prizes that young people are interested in . Customers purchasing the product bottles and beverage cans produced by Coca-Cola Vietnam, such as Coca-Cola, Fanta Orange, Sprite, Samurai, Thums Up will have a chance to win the attractive prize Piaggio LXV  125, mobile phone Sony Ericsson W700i, T-shirts, clocks and Coca-Cola The awards are not merely objects but also show how to use young people as well as expressing the personality style of life they enjoy. Young people drinking bottles or cans of Coca-Cola products will have bottle cap ring shaped half of the prize. If they put together 2 cans lids or two rings to make a prize sign they will win. So chances of winning will be higher if the customer are together to coordinate and collect information of luck. The use of other forms of promotion not only allows the companys sales increase, but it captures the value that the company gives its customers. This is a powerful communication tool not only for Coca-cola but most companies to grow its market share. 9. Multi-strategies Coca-Cola Vietnam often organizes interesting activities and meaningful to customers, especially for the youth. These activities create an innovative, dynamic, optimistic, happy image. These activities can enhance the relationship between Coca-Cola and consumers. One of the successful campaigns is Happiness Factory campaign: to show the world is full of passion and a bottle of Coca-Cola can inspire consumers, which are held in many creative activities. On this occasion, Coca-Cola also spent nearly a million of trial products to consumers in big cities like Hanoi, Ho Chi Minh City and Can Tho. Another one is Sing with Coca-Cola the opportunity for young people to sing and discover new talents. As one of the celebrated series of operations of the campaign is BRRRR drink Coca-Cola is being implemented nationwide contest  SUMMER BRRRR-KOOL is organized to encourage the spirit of experiencing new things in life which is full of joy and inspiration. Coca-Cola would like to bring a fresh and entirely new, unique and like no other experience to consumers. Coca-Cola campaign organization Coca-Cola There are always delicious dishes: to promote the culinary culture of Vietnam through many fun activities including reality TV program cooking competition  . Meal is an opportunity for people to gather, chat and enjoy delicious food together. A delicious meal with a fun atmosphere increases the emotional bond between family members, friends, colleagues Thus, Coca-Cola made the Coca-Cola There are always delicious dishes to promote and enrich the cultural cuisine Vietnam as well as combine food and enjoy a mix to bring your appetite and bringing people closer together. Coca-Cola has sponsored the reality TV showcooking competition: 9 am Sunday aired weekly on Channel HTV9 starting 18/10, replay at 10h20 on Saturday  HN1 channels and Friday 20h30, 10h30 Saturdays on Channel HTV3. This is not just an entertaining program, but also a knowledge of food supplements, to help you have more information to choose foods that are good for your health, know how to prepare favorite dishes, as well  as there are exciting moments with friends and family. Coca-Cola also provides professional culinary sites with useful information on Channel 14 at: http://duataiamthuc. kenh14. vn/: Here, the young participants can register and update about the cuisine compete with Coca-Cola, answer questions to win weekly prizes and share with friends about the delicious food, the specialty of each region along  addresses the national cuisine. On this occasion, Coca-Cola also provides 300,000 free trial samples at restaurants, cafes in two urban areas of Hanoi and HCMC. The program Sharing the same one the best? For Coca-Cola beginning in the people you love : send hundreds, thousands of good wishes to the people all over the country. Special programs beginning in Coca-Cola will spend the same amount of 233,420,000 corresponding to 46,684 words of love you have given the close friends during the time of the program to support community programs for Clean Water  the same. With this significant program, this years New Years clients not only share the love with coca, but also contributes to the community. Cokes new campaign inspired, especially the activities celebrating winning a complete improvisation. Fans can share the joy of victory through music, interactive events. In addition, the programs parade trophy World Cup (Coca-Cola FIFA World Cup Trophy Tour) will be the focal point in this chain of events. The message of this activity is: Together Coca-Cola Celebrate South Africa win the World Cup.   Gold Cup through the journey through 86 countries before handing the championship team in South Africa in the summer. Vietnam is the 2nd stop of the official journey around the world, after the departure earlier this month in India, 1 / 2010. Coca-Cola to bring our customers and also football fans the chance to see firsthand and take photo with the most prestigious gold trophy this planet. The activities of the festival called on fans to express the spirit of optimism and passion for football to harmony with the spirit of sports enthusiasts worldwide. With this event, fans have  opportunity to see firsthand the most prestigious gold trophy planet, also participate in recreational activities such excitement: take photo with the gold trophy, watch 3D movies on the exciting moments of  FIFA World Cup, a battle of the game exciting challenge, Coca-Cola is served free of charge and many other exciting activities. As World Cup approaching, Coca-Cola Vietnam for fans Vietnam contest Celebrate Endless fun with attractive award final. Thereby, on 15 / 3 until 31 / 5, fans will post the clip to celebrate goals penned http://www. coca-cola. zing. vn/ website. Persons with impressive clips celebrating goal have highest number of votes on this web page will be rewarded to South Africa with a capacity of 12 young football talent in The Global Football Camp Coca-Cola  South Africa 2010 in June. TV viewers will decide which 12 will face South Africa won the power to participate in The Global Football Camp Coca-Cola South Africa 2010 in June to come through the reality television program by VTV  implementation, training records images, challenges and competition of 24 applicants and broadcast on VTV3. All recruitment activities, training, and daily challenges of the children in The Global Football Camp Coca-Cola South Africa 2010 as well as in 4-day training will be focused this broadcaster  Vietnam and the recording into a 12 episode reality TV, broadcast on VTV3 each week at 7 pm, and again on Thursday next three weeks on VTV6 at 20h45 with time approximately 30 minutes per file. Over 12 episodes, outside activities and challenging training, viewers will see the story with the emotional and happy and sad memories of the children throughout the program. Team with highest number of votes from viewers during the broadcast will win South Africas capacity to participate in The Global Football Camp Coca-Cola South Africa 2010 in June to come. Through the program, they meet and exchange with brand ambassador of Coca-Cola is the field of music singer Phuong Vy. In addition, they also see the video clip celebrating goals of the players, the team known for creating a way to celebrate the unique goals of the individual and the team. In four days of training under the guidance of coach Trieu Quang Ha, professional groups and two representatives of VFF brand ambassador of the sport in the Coca-Cola is the national players and the football players of Binh Duong club player Philani South African, 24 children were divided into two teams (each team 12 children) to be trained in basic professional football, pass the loopchallenge and compete directly antagonistic. Conclusions After completing our project we have come up with following recommendations for the Coca Cola Company, which are following: †¢ So the Coca-Cola Company should think about bringing innovations in their products for example new diet flavors or maybe more juices so as to fulfill the need of local market. †¢ Marketing team should try to increase the availability of Coke in rural areas. †¢ Coca Cola Company should think about producing Coke Can locally. Because currently coke Cans are only smuggled from abroad and sold at high prices. The Coca Cola Company can capitalize on this factor.

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